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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa; Kitchen, Philip J.; Shaalan, Ahmed - In: Journal of business research : JBR 117 (2020), pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
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Editorial: in memory of Don E. Schultz
Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 6, pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Self or simulacra of online reviews : an empirical perspective
Singh, Vivek Kumar; Nishant, Rohit; Kitchen, Philip J. - In: Psychology & marketing 33 (2016) 12, pp. 1112-1118
Persistent link: https://www.econbiz.de/10011627296
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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Integrated marketing communications : evolution, current status, future developments
Kitchen, Philip J. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011698183
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245