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The psychology of advertising
Fennis, Bob Michaël; Stroebe, Wolfgang - 2016 - Second edition
Persistent link: https://www.econbiz.de/10014464797
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The role of social presence in mortality salience effects
Fransen, Marieke L.; Smeesters, Dirk; Fennis, Bob M. - In: Journal of business research : JBR 64 (2011) 1, pp. 29-34
Persistent link: https://www.econbiz.de/10008769051
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The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique
Kardes, Frank R.; Fennis, Bob M.; Hirt, Edward R.; … - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 377-385
Persistent link: https://www.econbiz.de/10007861081
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Print advertising: Vivid content
Fennis, Bob M.; Das, Enny; Fransen, Marieke L. - In: Journal of business research : JBR 65 (2012) 6, pp. 861-865
Persistent link: https://www.econbiz.de/10009967329
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ARTICLES - "Stay Tuned -- We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising
Fennis, Bob M.; Bakker, Arnold B. - In: Journal of advertising : official publication of the … 30 (2001) 3, pp. 15-26
Persistent link: https://www.econbiz.de/10008119409
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Rest in peace? Brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob M.; Pruyn, Ad Th. H.; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1062
Persistent link: https://www.econbiz.de/10008899458
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Bridging the intention–behavior gap: Inducing implementation intentions through persuasive appeals
Fennis, Bob M.; Adriaanse, Marieke A.; Stroebe, Wolfgang; … - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10009164408
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Stress can help or hinder novelty seeking : the role of consumer life history strategies
Gineikiene, Justina; Fennis, Bob Michaël; Barauskaite, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1042-1058
Persistent link: https://www.econbiz.de/10013471032
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When innovation backfires : preference for predictability moderates the spillover of functional food ambivalence to the entire parent category
Barsyte, Justina; Fennis, Bob Michaël - In: Journal of business research : JBR 158 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014281045
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When enough is not enough : behavioral and motivational paths to compulsive social media consumption
Lervik-Olsen, Line; Andreassen, Tor W.; Fennis, Bob Michaël - In: European journal of marketing 58 (2024) 2, pp. 519-547
Persistent link: https://www.econbiz.de/10014482696