//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The path of least resistance:...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
39
Konsumentenverhalten
39
Werbewirkung
17
Advertising effects
16
Advertising
12
Werbung
12
Experiment
10
Psychology of advertising
8
Werbepsychologie
8
Social behaviour
7
Soziales Verhalten
7
Personality psychology
6
Persönlichkeitspsychologie
6
Brand image
5
Cognition
5
Emotion
5
Internet marketing
5
Kognition
5
Markenimage
5
Online-Marketing
5
Perception
5
USA
5
United States
5
Wahrnehmung
5
Brand
3
Decision
3
Entscheidung
3
Markenartikel
3
Materialism
3
Money
3
Mortality
3
Motivation
3
Operations Research
3
Operations research
3
Selbstverpflichtung
3
Social Web
3
Social web
3
Sterblichkeit
3
Time
3
Voluntary agreement
3
more ...
less ...
Online availability
All
Undetermined
41
Free
12
Type of publication
All
Article
96
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Aufsatz im Buch
5
Book section
5
Lehrbuch
2
Textbook
2
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
more ...
less ...
Language
All
English
70
Undetermined
41
Author
All
Vohs, Kathleen D.
61
Fennis, Bob Michaël
25
Fennis, Bob M.
21
Janssen, Loes
14
Fransen, Marieke L.
11
Aaker, Jennifer
10
Baumeister, Roy F.
10
Stroebe, Wolfgang
8
Das, Enny
7
Garbinsky, Emily N.
7
Pruyn, Ad Th H.
6
Dahl, Darren W.
5
Hamilton, Ryan
5
Smeesters, Dirk
5
Stillman, Tyler F.
5
Mogilner, Cassie
4
Aaker, Jennifer L.
3
Deshpandé, Rohit
3
Faber, Ronald J.
3
Ketelaar, Paul E.
3
Paharia, Neeru
3
Pruyn, Ad
3
Pruyn, Ad Th. H.
3
Rudd, Melanie
3
Sengupta, Jaideep
3
Warlop, Luk
3
Adriaanse, Marieke A.
2
Berger, Jonah
2
Bernritter, Stefan F.
2
Bruyneel, Sabrina
2
Bullington, Brian
2
Dewitte, Siegfried
2
Fincham, Frank D.
2
Fiske, Susan T.
2
Fransen, Marieke
2
Galetzka, Mirjam
2
Hedgcock, William M.
2
Hirt, Edward R.
2
Hühn, Arief Ernst
2
Kardes, Frank R.
2
more ...
less ...
Institution
All
Graduate School of Business, Stanford University
4
Published in...
All
Journal of business research : JBR
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of Consumer Research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of Business Research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
Psychology & marketing
4
Research Papers / Graduate School of Business, Stanford University
4
Research paper series / Stanford Graduate School of Business
4
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
3
International journal of advertising : the review of marketing communications
2
International journal of service industry management : IJSIM
2
Journal of behavioral decision making
2
Journal of consumer behaviour : an international research review
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research : JMR
2
Organizational Behavior and Human Decision Processes
2
Academy of Management journal : AMJ
1
Encouraging sustainable behavior : psychology and the environment
1
European journal of marketing
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of consumer psychology
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Economic Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
MO
1
Multisensory packaging : designing new product experiences
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Rock Center for Corporate Governance at Stanford University working paper series
1
The Routledge companion to identity and consumption
1
Transformative consumer research for personal and collective well-being
1
more ...
less ...
Source
All
ECONIS (ZBW)
68
OLC EcoSci
21
RePEc
21
Other ZBW resources
1
Showing
41
-
50
of
111
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
The psychology of advertising
Fennis, Bob Michaël
;
Stroebe, Wolfgang
-
2016
-
Second edition
Persistent link: https://www.econbiz.de/10014464797
Saved in:
42
The role of social presence in mortality salience effects
Fransen, Marieke L.
;
Smeesters, Dirk
;
Fennis, Bob M.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 29-34
Persistent link: https://www.econbiz.de/10008769051
Saved in:
43
The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique
Kardes, Frank R.
;
Fennis, Bob M.
;
Hirt, Edward R.
; …
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
3
,
pp. 377-385
Persistent link: https://www.econbiz.de/10007861081
Saved in:
44
Print advertising: Vivid content
Fennis, Bob M.
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-865
Persistent link: https://www.econbiz.de/10009967329
Saved in:
45
ARTICLES - "Stay Tuned -- We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising
Fennis, Bob M.
;
Bakker, Arnold B.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
3
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008119409
Saved in:
46
Rest in peace? Brand-induced mortality salience and consumer behavior
Fransen, Marieke L.
;
Fennis, Bob M.
;
Pruyn, Ad Th. H.
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1053-1062
Persistent link: https://www.econbiz.de/10008899458
Saved in:
47
Bridging the intention–behavior gap: Inducing implementation intentions through persuasive appeals
Fennis, Bob M.
;
Adriaanse, Marieke A.
;
Stroebe, Wolfgang
; …
- In:
Journal of consumer psychology : the official journal …
21
(
2011
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10009164408
Saved in:
48
Stress can help or hinder novelty seeking : the role of consumer life history strategies
Gineikiene, Justina
;
Fennis, Bob Michaël
;
Barauskaite, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1042-1058
Persistent link: https://www.econbiz.de/10013471032
Saved in:
49
When innovation backfires : preference for predictability moderates the spillover of functional food ambivalence to the entire parent category
Barsyte, Justina
;
Fennis, Bob Michaël
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281045
Saved in:
50
When enough is not enough : behavioral and motivational paths to compulsive social media consumption
Lervik-Olsen, Line
;
Andreassen, Tor W.
;
Fennis, Bob Michaël
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 519-547
Persistent link: https://www.econbiz.de/10014482696
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->