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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle

Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70

Persistent link: https://www.econbiz.de/10009745868

Think outside the ad : can advertising creativity benefit more than the advertiser?

Rosengren, Sara; Dahlén, Micael; Modig, Erik - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 320-330

Persistent link: https://www.econbiz.de/10010230068

Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle

Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70

Persistent link: https://www.econbiz.de/10010105390

A meta-analysis of when and how advertising creativity works

Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56

Persistent link: https://www.econbiz.de/10012309677

The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations

Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11

Persistent link: https://www.econbiz.de/10012293491

Advertising "like a girl" : toward a better understanding of "femvertising" and its effects

Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: Psychology & marketing 34 (2017) 8, pp. 795-806

Persistent link: https://www.econbiz.de/10011738089

Brand–Slogan Matching in a Cluttered Environment

Rosengren, Sara; Dahlén, Micael - In: Journal of marketing communications 12 (2006) 4, pp. 263-280

Persistent link: https://www.econbiz.de/10008126341

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Rosengren, Sara (ed.); Dahlén, Micael (ed.); … - 2013

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading...

Persistent link: https://www.econbiz.de/10014277631

Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements

Törn, Fredrik - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 20-36

Persistent link: https://www.econbiz.de/10009671506

Challenging consistency : effects of brand-incongruent communications

Törn, Fredrik - 2009

Persistent link: https://www.econbiz.de/10003847084

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