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PAPERS - Verisimilitude or Advertising? Brand Appearances on Prime-Time Television
Avery, Rosemary J.; Ferraro, Rosellina - In: Journal of consumer affairs : official publication of … 34 (2000) 2, pp. 217-244
Persistent link: https://www.econbiz.de/10006184386
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Determinants of search for nondurable goods : an empirical assessment of the economics of information theory
Avery, Rosemary J. - In: Journal of consumer affairs : official publication of … 30 (1996) 2, pp. 390-420
Persistent link: https://www.econbiz.de/10001209626
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Determinants of search for non-durable goods : an empirical assessment of the economics of information theory
Avery, Rosemary J. - In: Cross cultural approaches to home management, (pp. 332-363). 1993
Persistent link: https://www.econbiz.de/10001313835
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The effects of incidental brand exposure on consumption
Ferraro, Rosellina; Chartrand, Tanya L.; Fitzsimons, … - In: Handbook on brand and experience management, (pp. 163-173). 2008
Persistent link: https://www.econbiz.de/10003789000
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The power of strangers : the effect of incidental consumer brand encounters on brand choice
Ferraro, Rosellina; Bettman, James R.; Chartrand, Tanya L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 729-741
Persistent link: https://www.econbiz.de/10003807410
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
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Contagious effects of customer misbehavior in access-based services
Schaefers, Tobias; Wittkowski, Kristina; Benoit, Sabine; … - In: Journal of service research : JSR 19 (2016) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10011433127
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Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena; Pappalardo, Janis; Ratchford, Brian … - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
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Unintended nutrition consequences : firm responses to the nutrition labeling and education act
Moorman, Christine; Ferraro, Rosellina; Huber, Joel - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 717-737
Persistent link: https://www.econbiz.de/10009665115
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Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution
Ferraro, Rosellina; Kirmani, Amna; Matherly, Ted - In: Journal of marketing research : JMR 50 (2013) 4, pp. 477-488
Persistent link: https://www.econbiz.de/10009786168