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Advertising weak and strong brands: Who gains?
Dahlén, Micael; Lange, Fredrik - In: Psychology & marketing 22 (2005) 6, pp. 473-488
Persistent link: https://www.econbiz.de/10006959943
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Real consumers in the virtual store
Dahlén, Micael; Lange, Fredrik - In: Scandinavian journal of management 18 (2002) 3, pp. 341-364
Persistent link: https://www.econbiz.de/10006975165
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Effects of Ad-Brand Incongruency
Dahlén, Micael; Lange, Fredrik; Sjödin, Henrik; … - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10008116031
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THE MEDIUM AS A CONTEXTUAL CUE
Dahlén, Micael - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 89
Persistent link: https://www.econbiz.de/10008116210
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Interference Effects of a Purchase on Subsequent Advertising Within the Category
Dahlén, Micael; Nordfält, Jens - In: Journal of current issues and research in advertising : … 26 (2004) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008117187
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When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media
Dahlén, Micael; Edenius, Mats - In: Journal of current issues and research in advertising : … 29 (2007) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10008125734
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Following the Fashionable Friend: The Power of Social Media — Weighing the Publicity Effectiveness Of Blogs versus Online Magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-321
Persistent link: https://www.econbiz.de/10008993740
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Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge; Dahlén, Micael - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 332-342
Persistent link: https://www.econbiz.de/10009801795
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A Taste of "Nextopia"
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 33-45
Persistent link: https://www.econbiz.de/10009811391
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Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas; Dahlén, Micael; Thorbjørnsen, Helge - In: Journal of advertising research 63 (2023) 1, pp. 17-29
Persistent link: https://www.econbiz.de/10014283791