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International Advertising: A R...
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Consumer behaviour
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Zinkhan, George M.
122
Watson, Richard T.
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Dixit, Ashutosh
8
Kwak, Hyokjin
8
Pan, Yue
8
Peters, Cara
7
Pitt, Leyland F.
7
Braunsberger, Karin
6
Hollenbeck, Candice R.
6
Christian Zinkhan, F.
5
Song, Ji Hee
5
Balazs, Anne L.
4
Gailey, Edward
4
Hollenbeck, Candice
4
Johnson, Madeline
4
LaTour, Michael S.
4
Verbrugge, James A.
4
Whipple, Thomas W.
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Berthon, Pierre
3
Close, Angeline G.
3
Conchar, Margy P.
3
Crask, Melvin R.
3
Andras, Trina Larsen
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Ayala, Gail S.
2
Berthon, Pierre R.
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Caruana, Albert
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Crul, Liselore
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Deshpande, Aparna D.
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Ewing, Michael T.
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Forman, Howard
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Harris, Judy
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Holbrook, Morris B.
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Hong, Jae W.
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Keller, Jens
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LaTour, Kathryn
2
LaTour, Kathryn A.
2
Lynn, Michael
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Martin, Claude Jr.
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Martin, Claude R.
2
Menon, Ajit M.
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Journal of business research : JBR
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Journal of Business Research
14
Journal of the Academy of Marketing Science
11
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
Journal of retailing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Journal of Services Marketing
4
Business Horizons
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Managerial Finance
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Business horizons
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Operations research, Management science : OR MS ; the international literature digest
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Psychology & marketing
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The journal of services marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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(McGraw-Hill, Irwin series in marketing)
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Advances in business marketing : a research annual
1
Advertising, promotion, and new media
1
California management review : CMR
1
Cross-cultural and critical perspectives on brands
1
Glocal marketing : think globally and act locally
1
Health marketing quarterly
1
International Journal of Bank Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Journal of Consumer Marketing
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Macromarketing - a global focus ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing strategy processes and tools
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OLC EcoSci
64
ECONIS (ZBW)
32
RePEc
17
Other ZBW resources
9
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1
International marketing ethics
Zinkhan, George M.
- In:
Glocal marketing : think globally and act locally
,
(pp. 277-294)
.
2009
Persistent link: https://www.econbiz.de/10003884883
Saved in:
2
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
3
"Pets and not pets" : three poems
Zinkhan, George M.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 581-582
Persistent link: https://www.econbiz.de/10003709414
Saved in:
4
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
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5
Copy testing industrial advertising : methods and measures
Zinkhan, George M.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 259-280
Persistent link: https://www.econbiz.de/10001089417
Saved in:
6
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
7
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
8
Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice
;
Zinkhan, George M.
;
Keller, Jens
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
Saved in:
9
An overview of marketing strategy and planning
Zinkhan, George M.
;
Pereira, Arun
-
2009
Persistent link: https://www.econbiz.de/10003836009
Saved in:
10
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
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