Narrow search
Showing 21 - 30 of 120
Cover Image
Begrenzt rational
Chernev, Alexander - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 16-17
Persistent link: https://www.econbiz.de/10009619152
Cover Image
Essential marketing : frameworks and concepts ; a reference guide to marketing analysis
Chernev, Alexander - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003274178
Cover Image
The Dieter's Paradox
Chernev, Alexander - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 178-183
Persistent link: https://www.econbiz.de/10009127087
Cover Image
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander - In: GfK marketing intelligence review 3 (2011) 1, pp. 8-15
Persistent link: https://www.econbiz.de/10009893824
Cover Image
The framework for marketing management
Chernev, Alexander - In: Kellogg on marketing : the marketing faculty of the …, (pp. 33-50). 2023
Persistent link: https://www.econbiz.de/10014283151
Cover Image
Building strong brands
Chernev, Alexander - In: Kellogg on marketing : the marketing faculty of the …, (pp. 169-187). 2023
Persistent link: https://www.econbiz.de/10014283165
Cover Image
Strategic marketing analysis
Chernev, Alexander - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004896936
Cover Image
Strategic marketing management
Chernev, Alexander - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004931128
Cover Image
Being of two minds : switching mindsets exhausts self-regulatory resources
Hamilton, Ryan; Vohs, Kathleen D.; Sellier, Anne-Laure; … - In: Organizational behavior and human decision processes : … 115 (2011) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009007202
Cover Image
When budgeting backfires : how self-imposed price restraints can increase spending
Larson, Jeffrey S.; Hamilton, Ryan - In: Journal of marketing research : JMR 49 (2012) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10009524190