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Disentangling pioneering cost advantages and disadvantages
Boulding, William; Christen, Markus - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 699-716
Persistent link: https://www.econbiz.de/10003765836
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Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William; Christen, Markus - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
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Optimal market intelligence strategy when management attention is scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
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Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002808200
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Why are firms different : resource endowment or deliberate differentiation?
Christen, Markus (contributor);  … - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380536
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
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Optimal Market Intelligence Strategy When Management Attention Is Scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management Science 55 (2009) 4, pp. 526-538
This paper extends the theoretical literature on firms' optimal information strategies to the situation when a firm's management attention capacity to process available data is scarce. In this case, a firm's optimal market intelligence strategy must trade off learning a little about a broad...
Persistent link: https://www.econbiz.de/10009218275
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Sustainable Pioneering Advantage? Profit Implications of Market Entry Order - Pioneering advantage: It's in demand, but what does it cost?
Boulding, William; Christen, Markus - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 371-392
Persistent link: https://www.econbiz.de/10006885935
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Optimal Market Intelligence Strategy When Management Attention Is Scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10008239005