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The impact of salespeople's relational behaviors and organizational fairness on customer loyalty : an empirical study in B-to-B relationships

Poujol, Juliet F.; Siadou-martin, Béatrice; Vidal, David; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 429-438

Persistent link: https://www.econbiz.de/10009768994

Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship

Vidal, David; Fenneteau, Hervé; Paché, Gilles - In: The journal of business & industrial marketing 31 (2016) 1, pp. 47-58

Persistent link: https://www.econbiz.de/10011539323

Sustainability Matters : Why and How Corporate Boards Should Become Involved

Vidal, David - 2012

Corporate sustainability can be broadly defined as the pursuit of a business growth strategy by allocating financial or in-kind resources of the corporation to a social or environmental initiative. Today, more than ever, corporate sustainability has risen to the status of strategic business...

Persistent link: https://www.econbiz.de/10013108202

Structuring pricing to enhance asset/liability management

Vidal, David; Baumgarten, Jens - In: Commercial lending review 25 (2010) 2, pp. 27-30

Persistent link: https://www.econbiz.de/10003967834

Pricing - Calculating the Markup - When times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of...

Baumgarten, Jens; Bushnell, Oliver; Vidal, David - In: ABA bank marketing : the premier source of innovative … 41 (2009) 5, pp. 30-35

Persistent link: https://www.econbiz.de/10008263633

Reacting to a Deposit-Rate War The recession-induced demand for stable financing has motivated many banks to seek additional deposits. But how do you avoid getting sucked into a cl...

Vidal, David; Baumgarten, Jens - In: ABA bank marketing : the premier source of innovative … 42 (2010) 7, pp. 16-22

Persistent link: https://www.econbiz.de/10008703277

Pricing: The 'Value Meal' Approach Now more than ever banks need to consider a new pricing paradigm — Multiproduct and bundling pricing or relationship pricing — To boost customer...

Baumgarten, Jens; Bushnell, Oliver; Vidal, David - In: ABA bank marketing : the premier source of innovative … 42 (2010) 5, pp. 16-22

Persistent link: https://www.econbiz.de/10008434206

Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents

Vidal, David - In: Journal of business-to-business marketing 19 (2012) 2, pp. 97-129

Persistent link: https://www.econbiz.de/10009962828

Analytical pricing for commercial loans

Baumgarten, Jens; Vidal, David; Wuebker, Georg - In: Commercial lending review 24 (2009) 4, pp. 13-16

Persistent link: https://www.econbiz.de/10009886779

Boosting lenders' sales performance through peer assessment

Vidal, David; Baumgarten, Jens; Wuebker, Georg - In: Commercial lending review 24 (2009) 6, pp. 11-14

Persistent link: https://www.econbiz.de/10009886795

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