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Garry, Tony; Broderick, Anne J.; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 959-977

Persistent link: https://www.econbiz.de/10003786751

Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity

Garry, Tony; Broderick, Anne J.; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9-10, pp. 959-978

Persistent link: https://www.econbiz.de/10008177549

Relationship marketing : perspectives, dimensions and contexts

Harwood, Tracy; Garry, Tony; Broderick, Anne - 2008

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The need for adaptive processes of benchmarking in small business-to-business services

Broderick, Anne; Garry, Tony; Beasley, Mark - In: The journal of business & industrial marketing 25 (2010) 5, pp. 324-337

Persistent link: https://www.econbiz.de/10008655584

The need for adaptive processes of benchmarking in small business-to-business services

Broderick, Anne; Garry, Tony; Beasley, Mark - In: The journal of business & industrial marketing 25 (2010) 5, pp. 324-338

Persistent link: https://www.econbiz.de/10008423813

Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers

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The need for adaptive processes of benchmarking in small business‐to‐business services

Broderick, Anne; Garry, Tony; Beasley, Mark - In: Journal of Business & Industrial Marketing 25 (2010) 5, pp. 324-337

Purpose – This paper aims to explore current management attitudes towards benchmarking and its implementation within small business‐to‐business service firms in order to enhance a deeper understanding of benchmarking within such contexts. Design/methodology/approach – The paper uses...

Persistent link: https://www.econbiz.de/10014843020

Relationship marketing : perspectives, dimensions and contexts

Harwood, Tracy; Garry, Tony; Broderick, Anne - 2008

Persistent link: https://www.econbiz.de/10004899743

Brand heritage and CSR credentials : a discourse analysis of M&S reports

Gill, Deviraj; Broderick, Anne - In: Communicating corporate social responsibility : …, (pp. 179-199). 2014

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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films

Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Multicultural perspectives in customer behaviour, (pp. 65-80). 2014

Persistent link: https://www.econbiz.de/10010399250