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Inequality in products, orders, customers, salesmen, and sales territories
Wolfe, Harry Deane; Albaum, Gerald - In: Sales strategy : cases and readings, (pp. 515-520). 1962
Persistent link: https://www.econbiz.de/10003024193
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Participation in a mail survey of international marketers : effects of pre-contact and detailed project explanation
Albaum, Gerald S. - In: Journal of global marketing 2 (1989) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10001098440
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A conceptual perspective for understanding marketing action
Albaum, Gerald; Munsinger, Gary M. - In: Foreign trade review : quarterly journal of Indian … 9 (1974) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10001816957
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The cooperative-based marketing system in Tanganyika
Albaum, Gerald; Rutman, Gilbert L. - In: Journal of marketing 1 (1967) 4, pp. 54-58
Persistent link: https://www.econbiz.de/10001816964
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Empirical research in international marketing, 1976-1982
Albaum, Gerald; Peterson, Robert A. - In: Journal of international business studies : JIBS ; an … 15 (1984) 1, pp. 161-173
Persistent link: https://www.econbiz.de/10001816970
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A conceptual model of seller and buyer's pricing strategies in international countertrade
Paun, Dorothy - In: Journal of global marketing 7 (1993) 2, pp. 75-95
Persistent link: https://www.econbiz.de/10001161138
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Smoking behavior, information sources, and consumption values of teenagers: implications for public policy and other intervention failures
Albaum, Gerald; Baker, Kenneth G.; Hozier, George C.; … - In: Journal of consumer affairs : official publication of … 36 (2002) 1, pp. 50-76
Persistent link: https://www.econbiz.de/10001683501
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Transactional or relational exchange theory in B2C marketing : an agenda for a different type of relational exchange theory
Aswo, Safari; Albaum, Gerald S. - In: Journal of customer behaviour 18 (2019) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10012257451
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Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 25 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011654477
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A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.; Albaum, Gerald S. - In: The marketing review 16 (2016) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011597672