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Do Consumers Care about Ethics...
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Belgien
66
Belgium
65
Advertising effects
58
Werbewirkung
58
Consumer behaviour
55
Konsumentenverhalten
55
Werbung
39
Advertising
38
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29
Theory
28
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23
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23
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English
260
Undetermined
81
Dutch
20
Author
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Pelsmacker, Patrick de
161
Rayp, Glenn
138
Dens, Nathalie
59
Dumont, Michel
55
De Pelsmacker, Patrick
37
Geuens, Maggie
37
Cuyvers, Ludo
28
Verschelde, Marijn
25
Willemé, Peter
24
Merlevede, Bruno
22
Janssens, Wim
19
Pelsmacker, Patrick De
18
Cauberghe, Verolien
17
Moons, Ingrid
14
Gobbin, Niko
12
Ruyssen, Ilse
12
Van den Bergh, Joeri
11
Jegers, Marc
10
Meeusen, Wim
10
Purnawirawan, Nathalia
10
Standaert, Samuel
9
Stevens, Katrien
9
Verhellen, Yann
9
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
Vandamme, Ellen
6
Avramova, Yana R.
5
De Keyzer, Freya
5
Goos, Peter
5
Hindriks, Jean
5
Piette, Christophe
5
RAYP, Glenn
5
Schoors, Koen
5
Thas, Olivier
5
Viviers, Wilma
5
Aleksandrovs, Leonids
4
Daems, Kristien
4
Dahl, Stephan
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
3
Nationale Bank van België/Banque national de Belqique (BNB)
3
European Association of Agricultural Economists - EAAE
2
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
2
EconWPA
1
European Central Bank
1
Federal Planning Bureau, Government of Belgium
1
HAL
1
Institut de Recherche Économique et Sociale (IRES), École des Sciences Économiques de Louvain
1
Verein für Socialpolitik, Ausschuss für Entwicklungsländer
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
31
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
11
Journal of marketing communications
11
Applied economics
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working paper
4
Belgian journal of operations research, statistics and computer science
3
CORE Discussion Papers
3
CORE discussion papers : DP
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
NBB Working Paper
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
The journal of development studies : JDS
3
Working Paper Research
3
Working paper / National Bank of Belgium
3
Working paper / National Bank of Belgium / National Bank of Belgium
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion paper / Institut de Recherches Économiques et Sociales de l'Université Catholique de Louvain
2
ECB Working Paper
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International business, not as usual
2
International journal of electronic commerce : IJEC
2
International journal of manpower
2
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Source
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ECONIS (ZBW)
255
OLC EcoSci
52
RePEc
37
USB Cologne (EcoSocSci)
7
EconStor
5
Other ZBW resources
5
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71
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
72
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
73
Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2005
Persistent link: https://www.econbiz.de/10002658963
Saved in:
74
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
75
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
76
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
77
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
78
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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79
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
80
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
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