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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Currás-Pérez, Rafael; Bigné-Alcañiz, Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564

Persistent link: https://www.econbiz.de/10008327616

The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

Ruiz-Mafe, Carla; Bigné-Alcañiz, Enrique; … - In: Journal of Service Management 31 (2020) 3, pp. 465-487

Purpose: This paper analyses the interrelationships between emotions, the cognitive information cues of online reviews and intention to follow the advice obtained from digital platforms, paying special attention to the moderating effect of the sequencing of review valence....

Persistent link: https://www.econbiz.de/10012278739

Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement

Bigné-Alcañiz, Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10009039827

The role of self-definitional principles in consumer identification with a socially responsible company

Currás-Pérez, Rafael; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564

Persistent link: https://www.econbiz.de/10003914243

Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?

Vera, Jorge; Alvarado-Herrera, Alejandro; … - In: Journal of global marketing 35 (2022) 3, pp. 193-207

Persistent link: https://www.econbiz.de/10013361602

Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises

Bigné-Alcañiz, Enrique; Aldás-Manzano, Joaquín; … - In: International journal of electronic business 7 (2009) 6, pp. 599-624

Persistent link: https://www.econbiz.de/10009851643

Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior

Currás-Pérez, Rafael - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 193-194

Persistent link: https://www.econbiz.de/10003779403

Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior

Currás-Pérez, Rafael - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 193-194

Persistent link: https://www.econbiz.de/10009061957

Corporate social responsibility, reputation and visitors’ commitment as resources for public policies’ design for protected areas for tourism sustainable exploitation

Alvarado-Herrera, Alejandro; Rodríguez-Soberanis, … - In: Social Responsibility Journal 16 (2019) 4, pp. 537-553

Purpose: This paper aims to examine the influences of perceived corporate social responsibility (pCSR) over the brand reputation (BR) and the visitor commitment of protected areas (PAs) of Quintana Roo visitors, to create useful resources for the design of public policies in accordance to the...

Persistent link: https://www.econbiz.de/10012080432

A scale for measuring consumer perceptions of corporate social responsibility following the sustainable development paradigm

Alvarado-Herrera, Alejandro; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 140 (2017) 2, pp. 243-262

Persistent link: https://www.econbiz.de/10011635441