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Advertisers' perceptions of search engine marketing

Karjaluoto, Heikki; Leinonen, Hannele - In: International journal of internet marketing and … 5 (2009) 1, pp. 95-112

Persistent link: https://www.econbiz.de/10009850597

Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study

Karjaluoto, Heikki; Standing, Craig; Becker, Michael; … - In: International journal of electronic business 6 (2008) 3, pp. 298-318

Persistent link: https://www.econbiz.de/10009851591

Marketing communication metrics for social media

T?llinen, Aarne; Karjaluoto, Heikki - In: International journal of technology marketing : IJTMkt 6 (2011) 4, pp. 316-331

Persistent link: https://www.econbiz.de/10009844960

Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market

Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123

Persistent link: https://www.econbiz.de/10014233467

Mobile money as a driver of digital financial inclusion

Shaikh, Aijaz A.; Glavee-Geo, Richard; Karjaluoto, Heikki; … - In: Technological forecasting & social change : an … 186PB (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014250622

Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1872-1894

Persistent link: https://www.econbiz.de/10013391022

The influence of Facebook discussions on purchase intention and word of mouth

Krasila, Henriikka; Karjaluoto, Heikki; Munnukka, Juha - In: Business Advancement through Technology Volume I : …, (pp. 137-157). 2022

Persistent link: https://www.econbiz.de/10013474317

The process of selecting influencers for marketing purposes in an organisation

Huttula, Tia; Karjaluoto, Heikki - In: Industry 5.0 : Creative and Innovative Organizations, (pp. 27-53). 2023

Persistent link: https://www.econbiz.de/10014317822

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content

Tyrväinen, Olli; Karjaluoto, Heikki; Ukpabi, Dandison - In: Journal of interactive marketing 58 (2023) 4, pp. 400-413

Persistent link: https://www.econbiz.de/10014425176