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Creating value through relatio...
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Relationship marketing
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Bruhn, Manfred
124
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109
Kumar, V.
82
Huber, Frank
62
Verhoef, Peter C.
58
Han, Heesup
54
Pietrobelli, Carlo
53
Piller, Frank T.
53
Gereffi, Gary
52
Grönroos, Christian
52
Hollebeek, Linda D.
52
Rundle-Thiele, Sharyn
52
Herrmann, Andreas
50
Reichwald, Ralf
50
Bauer, Hans H.
47
Stauss, Bernd
45
Kotler, Philip
43
Krafft, Manfred
43
Gil Saura, Irene
42
Palmatier, Robert W.
42
Swinnen, Johan F. M.
42
Kleinaltenkamp, Michael
40
Kubacki, Krzysztof
40
Mattila, Anna S.
40
Thaichon, Park
40
Wildemann, Horst
39
Svensson, Göran
37
Wiedmann, Klaus-Peter
37
Reinartz, Werner J.
36
Eggert, Andreas
35
Lindgreen, Adam
35
Stock-Homburg, Ruth
35
Swoboda, Bernhard
35
Antràs, Pol
34
Rabellotti, Roberta
34
Vargo, Stephen L.
34
Gustafsson, Anders
33
Hippner, Hajo
33
Mittal, Vikas
33
Prentice, Catherine
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IESE Business School, Universidad de Navarra
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6
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Journal of business research : JBR
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611
Industrial marketing management : the international journal for industrial and high-tech firms
518
SpringerLink / Bücher
413
International journal of hospitality management
316
The journal of business & industrial marketing
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The service industries journal
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Journal of strategic marketing
192
Journal of the Academy of Marketing Science
183
International journal of electronic customer relationship management : IJECRM
146
Technological forecasting & social change : an international journal
140
International journal of contemporary hospitality management
134
Gabler Edition Wissenschaft
133
Tourism management : research, policies, practice
133
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132
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131
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128
Journal of service research : JSR
125
Journal of travel and tourism marketing
122
Cogent business & management
121
European journal of marketing : EJM
119
Journal of hospitality marketing & management
118
Psychology & marketing
118
European Journal of Marketing
117
The journal of brand management : an international journal
117
Marketing intelligence & planning
114
Asia Pacific journal of marketing and logistics
113
Journal of retailing
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The journal of product & brand management
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Journal of Business & Industrial Marketing
108
Springer eBook Collection
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International journal of production economics
105
Journal of business ethics : JOBE
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Service business
94
Journal of Social Marketing
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
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EconStor
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BASE
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91
Rethinking the sales force : redefining selling to create and capture customer value
Rackham, Neil
;
DeVincentis, John R
;
DeVincentis, John
-
1999
Persistent link: https://www.econbiz.de/10000675326
Saved in:
92
Customer value creation : a practical framework
Smith, J. Brock
;
Colgate, Mark
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003743265
Saved in:
93
Ordnungsrahmen für die hybride Wertschöpfung
Becker, Jörg
;
Beverungen, Daniel
;
Knackstedt, Ralf
; …
- In:
Dienstleistungsmodellierung : Methoden, Werkzeuge und …
,
(pp. 110-128)
.
2008
Persistent link: https://www.econbiz.de/10003767039
Saved in:
94
Die Revolution der Innovation : Wertschöpfung durch neue Formen in der globalen Zusammenarbeit
Prahalad, Coimbatore K.
;
Krishnan, M. S.
-
2009
Persistent link: https://www.econbiz.de/10003788294
Saved in:
95
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
96
Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
Saved in:
97
How CEOs can promote a strong market culture
Brown, Linden
;
Gallagher, Sean M.
;
Brown, Christopher
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003775223
Saved in:
98
Transformationsprozesse in der Leistungsgestaltung durch Ubiquitous computing (UbiComp)
Fälsch, Henrik
- In:
Dienstleistungskolloquium : am 10.11.2005 an der …
,
(pp. 24-46)
.
2006
Persistent link: https://www.econbiz.de/10003321841
Saved in:
99
Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003330427
Saved in:
100
Handel 2010 - Vertikal International, einfach billig, oder profiliert Kundenorientiert?
Hurth, Joachim
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10003358026
Saved in:
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