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Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette - 2018
Persistent link: https://www.econbiz.de/10011854433
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A survey of system dynamics in B2C e-commerce business model
Chen, Jian; Tang, Yin; Yang, Jinyu - In: Modern economy 9 (2018) 4, pp. 830-852
Persistent link: https://www.econbiz.de/10011872206
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Relationship commitment and value creation in sponsorship relationships
Hessling, Victoria; Åsberg, Malin; Roxenhall, Tommy - In: Journal of business-to-business marketing 25 (2018) 2, pp. 137-160
Persistent link: https://www.econbiz.de/10011873889
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Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
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Understanding value-creating practices in social media-based brand communities
Sorensen, Anne; Drennan, Judy - In: The service industries journal 37 (2017) 15/16, pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
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How value creation and relationship quality coalignment affects a firm's performance : an empirical analysis
López Sánchez, José Ángel; Santos Vijande, María … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 214-230
Persistent link: https://www.econbiz.de/10011386724
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan; Chaker, Nawar N.; Rangarajan, Deva; … - In: Journal of service research 24 (2021) 4, pp. 601-621
Persistent link: https://www.econbiz.de/10012662587