financial service firms in Australia and the USA was conducted. Design/methodology/approach – The study employs a cross … of the USA. The Australian sampling frame consisted of 262 firms situated in the Southeast region of Australia. Findings … analysis has been restricted to two countries: Australia and the USA. This suggests the need for further comparative studies of …

Australia, New Zealand and the USA, the paper demonstrates how to identify moderators of form and of strength. A form moderator … Australia. It also shows that perceived risk of occasion decreases involvement in all three countries, while partial support for …

: Australia, Singapore and South Africa. Findings – Results showed there is universal preference for the divine proportion across …

. Design/methodology/approach – Data were gathered from 388 consumers in Australia across four different product classes. Data …

case studies of small and medium‐sized enterprises (SMEs) operating in knowledge‐based industries in Australia. The unit of …

marketing in the UK, the USA, and Australia exist due to differences in the operating environment. Design … USA and 67 from Australia. Findings – Non‐profit managers indicated that the most important marketing activities are … Australia did not differ in their use of marketing and marketing operations, suggesting that the similarity of market pressures …

the data well. Findings – The paper reports the results of an investigation into brand equity for Australia as a long … years. The results indicate Australia is a well‐known but not compelling destination brand for tourists in Chile, which …