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The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship

Koronaki, Eirini; Kyrousi, Antigone G.; Panigyrakis, … - In: Journal of business research : JBR 85 (2018), pp. 406-413

Persistent link: https://www.econbiz.de/10011815585

Emotional branding scale and its role in formation of brand trust

Singla, Vikas; Gupta, Gaurav - In: Paradigm : the journal of Institute of Management Technology 23 (2019) 2, pp. 148-163

Persistent link: https://www.econbiz.de/10012161142

Brand experience clustering and depiction of brand satisfaction, brand loyalty and emotional confidence

Rizvi, Wajid H.; Memon, Salman Bashir; Dahri, Abdul Samad - In: Foundations of Management : the journal of Warsaw … 12 (2020) 1, pp. 111-124

Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the … influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty … study further explores dimensions of brand experience: sensory, affective, intellectual and behavioral concerning EC, BS …

Persistent link: https://www.econbiz.de/10012490264

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands

Rodrigues, Paula Cristina Lopes; Junaid, M.; Sousa, Ana; … - In: The journal of brand management : an international journal 31 (2024) 4, pp. 382-400

Persistent link: https://www.econbiz.de/10014583643

Understanding consumer engagement in online brand communities : an application of self-expansion theory

Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10014250038

Antecedents and consequences of emotional attachment to sport teams brands

Ladhari, Riadh; Cheikhrouhou, Soumaya; Morales Alvarez, … - In: The journal of brand management : an international journal 29 (2022) 5, pp. 454-469

Persistent link: https://www.econbiz.de/10013391020

Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust

Maduretno, Raden Bernard Eka Hutomo Putra; Junaedi, … - In: Gadjah Mada international journal of business 24 (2022) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10014302584

Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context

Susanti, Vonny; Samudro, Andreas - In: The journal of business & industrial marketing 39 (2024) 2, pp. 299-317

Persistent link: https://www.econbiz.de/10014473046

How store attribute affects customer experience, brand love and brand loyalty

Anggara, Ahmad Khabib Dwi; Ratnasari, Ririn Tri; Osman, … - In: Journal of Islamic marketing 14 (2023) 11, pp. 2980-3006

Persistent link: https://www.econbiz.de/10014428817