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Consumer behaviour
46
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Brand image
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English
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14
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Orth, Ulrich R.
123
Rose, Gregory
35
Merchant, Altaf
14
Malkewitz, Keven
13
Rose, Gregory M.
11
Shoham, Aviv
8
Kahle, Lynn R.
6
Bakir, Aysen
5
Hoffmann, Stefan
5
Limon, Yonca
5
Machiels, Casparus J. A.
4
Nickel, Kristina
4
Proksch, Michael
4
Rose, Mei
4
Stöckl, Albert
4
Wirtz, Jochen
4
Bourrain, Aurelie
3
Bouzdine-Chameeva, Tatiana
3
Ford, John B.
3
Gentina, Elodie
3
Green, Mark T.
3
Heinrich, Frauke
3
Holm, Mirjam
3
Littel, Sandra
3
Lyytinen, Kalle
3
Meyer, Caroline
3
Neill, Stern
3
Schmalz, Sebastian
3
Spielmann, Nathalie
3
Straub, Detmar W.
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Vitell, Scott J.
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Bethge, Franziska
2
Blodgett, Jeffrey G.
2
Brand, Kathrin
2
Brouard, Joëlle
2
Böhm, Rebekka
2
Campana, Daniela
2
Cavicchi, Alessio
2
Choi, Sunmee
2
Cohen, Justin
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Christian-Albrechts-Universität zu Kiel
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International Journal of Wine Business Research
22
Journal of business research : JBR
16
Journal of retailing and consumer services
7
Journal of marketing theory and practice
5
Journal of retailing
5
Psychology & Marketing
5
Psychology & marketing
5
European Journal of Marketing
4
European journal of marketing : EJM
4
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3
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3
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3
Journal of business ethics : JOBE
3
Journal of euro-marketing
3
Journal of marketing
3
Agricultural economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Behaviour
2
Journal of consumer behaviour : an international research review
2
Journal of food products marketing
2
Journal of international consumer marketing
2
Journal of international marketing
2
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2
The journal of brand management : an international journal
2
The journal of services marketing
2
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
2
Zeitschrift für angewandte Umweltforschung
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
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Business & society
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European journal of marketing
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Global information systems : the implications of culture for IS management
1
Green advertising and the reluctant consumer
1
HEC Paris research paper series
1
Handbook of organizational culture and climate
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Information systems outsourcing : the era of digital transformation
1
International Marketing Review
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International enterprises and global information technologies : advancing management practices
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ECONIS (ZBW)
88
Other ZBW resources
35
OLC EcoSci
26
RePEc
6
EconStor
3
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91
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael
;
Orth, Ulrich R.
;
Bethge, Franziska
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
Saved in:
92
Trust during retail encounters : a touchy proposition
Orth, Ulrich R.
;
Bouzdine-Chameeva, Tatiana
;
Brand, Kathrin
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 301-314
Persistent link: https://www.econbiz.de/10009781853
Saved in:
93
Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
Saved in:
94
Consumer reponse to unethical corporate behavior : a re-examination and extension of the moral decoupling model
Haberstroh, Kristina
;
Orth, Ulrich R.
;
Hoffmann, Stefan
; …
- In:
Journal of business ethics : JOBE
140
(
2017
)
1
,
pp. 161-173
Persistent link: https://www.econbiz.de/10011632236
Saved in:
95
Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.
;
Hoffmann, Stefan
;
Nickel, Kristina
- In:
Journal of business research : JBR
98
(
2019
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
Saved in:
96
Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.
;
Lockshin, Lawrence S.
;
Spielmann, Nathalie
- In:
Journal of service research
22
(
2019
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10012007447
Saved in:
97
Kundenreaktionen auf das nonverbal dominante Verhalten von Verkaufs- und Servicepersonal unter Berücksichtigung der fundamentalen Dimensionen sozialer Kognitionen
Holm, Mirjam
-
2018
Persistent link: https://www.econbiz.de/10011874792
Saved in:
98
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Saved in:
99
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin
-
2017
Persistent link: https://www.econbiz.de/10011777496
Saved in:
100
Multisensory packaging design across cultures
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Multisensory packaging : designing new product experiences
,
(pp. 287-315)
.
2019
Persistent link: https://www.econbiz.de/10011959012
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