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Win, earn, gain : gamification in the history of retailing

Cochoy, Franck; Hagberg, Johan - In: The business of gamification : a critical analysis, (pp. 81-98). 2016

Persistent link: https://www.econbiz.de/10011563149

Algorithmen zur automatischen Rabattierung und zum Couponing im Einzelhandel

Börsch, Alexander - 2014

Persistent link: https://www.econbiz.de/10010465286

The influence of coupon duration on consumers’ redemption behavior and brand profitability

Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L. - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128

Persistent link: https://www.econbiz.de/10012153635

Handel 4.0 – Trends für eine nachhaltige Kundenbindung

Müge, Memis; Georg, Stefan - 2018 - 1. Auflage

Persistent link: https://www.econbiz.de/10011917617

Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs

Hoffmann, Nicolas - 2013

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore,...