Narrow search
Showing 71 - 80 of 29,435
Cover Image
Der Kundenwert im Industriegütermarketing
Kunschert, Martin - 2009
Persistent link: https://www.econbiz.de/10003816978
Cover Image
Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo; Terho, Harri - In: Industrial marketing management : the international … 53 (2016), pp. 181-193
Persistent link: https://www.econbiz.de/10011448275
Cover Image
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi; Rivière, Arnaud - In: Marketing theory 15 (2015) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Cover Image
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Cover Image
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Cover Image
Value propositions : a service ecosystems perspective
Frow, Pennie; McColl-Kennedy, Janet R.; Hilton, Toni; … - In: Marketing theory 14 (2014) 3, pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
Cover Image
From understanding to managing customer value in business markets
Anderson, James C. - In: Rethinking marketing : developing a new understanding …, (pp. 137-159). 2004
Persistent link: https://www.econbiz.de/10002407386
Cover Image
Development of services in industrial markets : a process driven by customer value
Kankaanpää, Miia; Seristö, Hannu - 2000
Persistent link: https://www.econbiz.de/10001508836
Cover Image
Customer perceptions of the value of new packaging technologies
Hakola, Jenni - In: The journal of business & industrial marketing 28 (2013) 8, pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
Cover Image
Value co-creation : a review of literature and future research agenda
Saha, Victor; Goyal, Praveen; Jebarajakirthy, Charles - In: The journal of business & industrial marketing 37 (2022) 3, pp. 612-628
Persistent link: https://www.econbiz.de/10013165207