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The relative importance of the...
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Subject
All
Niederlande
38,833
Netherlands
24,385
Brand management
17,810
Markenführung
17,397
Consumer behaviour
9,156
Konsumentenverhalten
9,107
Markenimage
7,363
Brand image
7,269
Deutschland
5,564
Markenartikel
5,419
Brand
5,411
Germany
4,614
Beziehungsmarketing
4,166
Relationship marketing
4,164
Großbritannien
3,129
Kundenwert
2,631
United Kingdom
2,626
Customer value
2,570
Theorie
2,522
Theory
2,470
Frankreich
2,412
USA
2,297
Markenpolitik
2,198
United States
2,087
Social Web
2,052
Social web
2,049
France
1,881
Online-Marketing
1,791
Internet marketing
1,765
Marketingmanagement
1,752
Marketing management
1,742
Musik
1,612
Event-Marketing
1,537
Music
1,535
Belgien
1,483
Italien
1,425
Großveranstaltung
1,393
Big event
1,337
Werbewirkung
1,326
Event marketing
1,316
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Online availability
All
Undetermined
11,684
Free
10,154
Type of publication
All
Article
34,874
Book / Working Paper
29,490
Journal
731
Other
14
Type of publication (narrower categories)
All
Article in journal
21,599
Aufsatz in Zeitschrift
21,599
Graue Literatur
8,134
Non-commercial literature
8,134
Working Paper
5,491
Aufsatz im Buch
5,397
Book section
5,397
Arbeitspapier
4,846
Hochschulschrift
2,520
Thesis
1,625
Collection of articles of several authors
1,327
Sammelwerk
1,327
Amtsdruckschrift
1,261
Government document
1,261
Case study
837
Fallstudie
837
Aufsatzsammlung
759
Konferenzschrift
528
Dissertation u.a. Prüfungsschriften
392
Statistik
383
No longer published / No longer aquired
345
research-article
323
Conference proceedings
274
Statistics
259
Conference paper
226
Konferenzbeitrag
226
Bibliografie enthalten
213
Bibliography included
213
Lehrbuch
159
Reprint
137
Textbook
132
Ratgeber
131
Guidebook
123
Article
115
Business report
92
Geschäftsbericht
92
Collection of articles written by one author
82
Sammlung
82
Bibliografie
78
Handbook
77
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Language
All
English
39,775
Undetermined
10,970
German
7,213
Dutch
7,127
French
358
Italian
57
Spanish
42
Polish
38
Danish
24
Russian
20
Swedish
16
Latin
9
Czech
8
Portuguese
8
Hungarian
7
Multiple languages
4
Norwegian
4
Valencian
3
Lithuanian
3
Serbian
3
Indonesian
2
Afrikaans
1
Belarusian
1
Finnish
1
Hebrew
1
Kazakh
1
Korean
1
Nde-Gbite
1
Nepali
1
Romanian
1
Sinhalese
1
Slovak
1
Slovenian
1
Ukrainian
1
Chinese
1
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Author
All
Ours, Jan C. van
247
Nijkamp, Peter
239
Grip, Andries de
145
Burmann, Christoph
136
Lindeboom, Maarten
134
Esch, Franz-Rudolf
130
Rietveld, Piet
128
Hartog, Joop
115
Oosterbeek, Hessel
111
Kapteyn, Arie
100
Alessie, Rob
99
Soest, Arthur van
99
Cörvers, Frank
97
Berg, Gerard J. van den
95
Fouarge, Didier
95
Baumgarth, Carsten
92
Butter, Frank A. G. den
91
van Ours, Jan C.
90
Euwals, Rob
89
Klaauw, Bas van der
89
Pfann, Gerard A.
86
Thurik, Adriaan R.
86
Koning, Pierre
82
Weel, Bas ter
81
Gradus, Raymond
77
Haan, Jakob de
75
Melewar, T. C.
75
Rouwendal, Jan
75
Bruhn, Manfred
69
Huber, Frank
69
Bovenberg, Ary Lans
67
Meffert, Heribert
66
Graafland, Johan J.
65
Groot, Wim
65
Franses, Philip Hans
63
Mastrogiacomo, Mauro
63
Palm, Franz C.
62
Heyma, Arjan
61
Bauer, Hans H.
60
Dijkgraaf, Elbert
59
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Institution
All
OECD
192
Niederlande / Centraal Bureau voor de Statistiek
190
Springer Fachmedien Wiesbaden
151
National Bureau of Economic Research
103
Sociaal-Economische Raad
95
Centraal Bureau voor de Statistiek
89
Niederlande / Centraal Planbureau
73
European Conference of Ministers of Transport
72
International Monetary Fund
61
Economisch Instituut voor het Midden- en Kleinbedrijf
56
Centrum voor Staatkundige Vorming
46
European Centre for the Development of Vocational Training
45
Researchcentrum voor Onderwijs en Arbeidsmarkt <Maastricht>
43
Europäische Kommission
38
Minister van Sociale Zaken en Volksgezondheid
35
International Labour Organization (ILO), United Nations
32
Netherlands / Centraal Bureau voor de Statistiek
32
Center for Economic Research <Tilburg>
30
Erasmus Research Institute of Management
30
Amsterdams Instituut voor ArbeidsStudies
29
Organisation for Economic Co-operation and Development
29
Niederlande
28
Gesellschaft zur Erforschung des Markenwesens
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
26
Niederlande / Ministerie van Economische Zaken
24
Economic Research Centre
23
Minister van Sociale Zaken
23
De Nederlandsche Bank
22
Internationaler Währungsfonds
22
Ministerie van Verkeer en Waterstaat
20
Erasmus Universiteit Rotterdam / Onderzoekcentrum Financieel Economisch Beleid
19
Verlag Dr. Kovač
19
Edward Elgar Publishing
18
Institute of Social Studies (ISS)
18
Niederlande / Ministerie van Sociale Zaken en Werkgelegenheid
18
Raad van Advies voor de Ruimtelijke Ordening
18
Landbouw-Economisch Instituut <Niederlande>
17
Vereniging voor de Staathuishoudkunde
17
Minister van Economische Zaken
16
Forschungsinstitut zur Zukunft der Arbeit
15
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Published in...
All
Economisch statistische berichten : ESB
2,008
Journal of business research : JBR
735
The journal of brand management : an international journal
567
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
Discussion paper / Tinbergen Institute
492
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
445
SpringerLink / Bücher
435
SEO-rapport
402
The journal of product & brand management
390
Journal of retailing and consumer services
363
Discussion paper series / IZA
316
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
257
Publikatie / Sociaal-Economische Raad
256
Uitgave van de Sociaal-Economische Raad
254
Tinbergen Institute Discussion Paper
235
Tijdschrift voor economische en sociale geografie : TESG
216
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
212
Discussion paper / Center for Economic Research, Tilburg University
199
Industrial marketing management : the international journal for industrial and high-tech firms
197
Tijdschrift vervoerswetenschap : kwartaalschrift van de Stichting NEA
193
CPB discussion paper
192
IZA Discussion Papers
187
IZA Discussion Paper
183
Tijdschrift voor politieke ekonomie
177
International journal of hospitality management
170
Tourism management : research, policies, practice
165
Quarterly bulletin / De Nederlandsche Bank
156
Sociaal maandblad arbeid : SMA ; gewijd aan arbeidsrecht, arbeidsmarkt, werkloosheidsbestrijding, sociale verzekering en andere arbeitdsvraagstukken
152
CPB document
145
European journal of marketing : EJM
140
Tinbergen Institute research series
140
Discussion paper / Central Bureau voor de Statistiek
136
DNB working paper
132
Journal of marketing management : MM
130
Research memoranda / Central Planning Bureau
130
Psychology & marketing
127
Journal of strategic marketing
126
Sociaal-economische maandstatistiek / Supplement
126
Marketing intelligence & planning
124
Journal of Product & Brand Management
123
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Source
All
ECONIS (ZBW)
61,054
USB Cologne (EcoSocSci)
1,799
EconStor
823
RePEc
682
Other ZBW resources
626
BASE
52
ArchiDok
34
USB Cologne (business full texts)
30
OLC EcoSci
9
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Showing
1
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10
of
65,109
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Social
music
festival brandscapes : a lexical analysis of
music
festival social conversations
Gilstrap, Curt
;
Teggart, Andi
;
Cabodi, Kyle
;
Hills, Julian
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012588613
Saved in:
2
Success in the Dutch
music
festival market : the role of format and content
Leenders, Mark A. A. M.
;
Telgen, Joyce van
;
Gemser, Gerda
; …
-
2010
Persistent link: https://www.econbiz.de/10003914592
Saved in:
3
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular
music
festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
4
An emotional perspective of
music
festival experience evaluation : a new model of emotional analysis
Oliva, Jordi
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014320111
Saved in:
5
The determinants of festival participants' event loyalty : a focus on millennial participants
Ho, Jie Min
;
Fidella Nga Huong Tiew
;
Abbas Adamu, Adamu
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 422-439
Persistent link: https://www.econbiz.de/10013375031
Saved in:
6
Consumer value of virtual
music
festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
7
Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
Brand communities and self-concept congruency in the case of a
music
festival
Klára, Kazár
- In:
Tourism and hospitality research : THR
20
(
2020
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012213248
Saved in:
10
"You got a new name!" : how does renaming a
music
festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
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