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The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
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A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua; Chow, Cheris W. C.; Yang, Zhilin - In: International journal of internet marketing and … 7 (2012) 3, pp. 260-277
Persistent link: https://www.econbiz.de/10009576336
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Market signals : web site investment and physicl store existence
Wang, Xuehua; Chow, Wing Chi; Yang, Zhilin; Lai, … - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 94-113
Persistent link: https://www.econbiz.de/10010247515
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The impact of brand credibilty and brand personality on purchase intention: an empirical study in China
Wang, Xuehua; Yang, Zhilin - In: International marketing : emerging markets, (pp. 137-153). 2011
Persistent link: https://www.econbiz.de/10008937374
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The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 24 (2011) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
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Inter-firm opportunism : a meta-analytic review and assessment of its antecedents and effect on performance
Wang, Xuehua; Yang, Zhilin - In: The journal of business & industrial marketing 28 (2013) 2, pp. 137-146
Persistent link: https://www.econbiz.de/10009723079
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A review of research methodologies in international business
Yang, Zhilin; Wang, Xuehua; Su, Chenting - In: International business review : the official journal of … 15 (2006) 6, pp. 601-617
Persistent link: https://www.econbiz.de/10003398422
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433932
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Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
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Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao; Yang, Zhilin - In: Research frontiers on the international marketing …, (pp. 1-16). 2017
Persistent link: https://www.econbiz.de/10011529652