Narrow search
Showing 11 - 20 of 150,264
Cover Image
IKEA in China : a "glocal" marketing strategy
Giunta, Veronica - In: Market entry in China : case studies on strategy, …, (pp. 73-93). 2016
Persistent link: https://www.econbiz.de/10011483030
Cover Image
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing; Wei, Ran - In: International marketing review 29 (2012) 6, pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
Cover Image
China-Marketing : Erfolgsfaktoren für die Marktbearbeitung
Tank, Andreas - 2005
Persistent link: https://www.econbiz.de/10003087410
Cover Image
The China market and lessons from successful exporters
Kirpalani, Vishnu H. - In: Journal of global marketing 2 (1989) 4, pp. 81-98
Persistent link: https://www.econbiz.de/10001098436
Cover Image
Marketing in China : Chancen und Risiken am Beispiel deutscher KMU
Hutterer, Jan - 2006
Persistent link: https://www.econbiz.de/10003400704
Cover Image
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Cover Image
International advertising strategy in "new" Asia : a country-of-origin approach on standardization vs. customization
Meng, Juan; Mummalaneni, Venkatapparao - In: International business and economics research journal 8 (2009) 5, pp. 45-56
Persistent link: https://www.econbiz.de/10003845800
Cover Image
The development of NBA in China : a glocalization perspective
Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Cover Image
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad; Lee, Joong-Woo; Park, Sohee - In: International marketing review 33 (2016) 4, pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Cover Image
Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia; Filipescu, Diana A. - In: International business review : the official journal of … 28 (2019) 4, pp. 647-659
Persistent link: https://www.econbiz.de/10012101890