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Customer Relationship Management Approach And Student Satisfaction in Higher Education Marketing

Ogunnaike, Olaleke - 2017

others, Parent relationship management has a positive impact on the students' willingness to recommend their universities to …

Persistent link: https://www.econbiz.de/10012946288

Insights into user engagement on social media : case study of a higher education institution

Bonilla Quijada, María del Rocío; Perea, Eva; Olmo, … - In: Journal of marketing for higher education 30 (2020) 1, pp. 145-160

Persistent link: https://www.econbiz.de/10012258502

Moderators affecting relationship between student satisfaction and student retention in self-financed tertiary education sector : a conceptual research model

Wong, Ka Li Kelly; Wong, Chi Bo; Wong, Wing Yan; Wong, … - In: Inventi impact: service sector (2020) 3, pp. 165-175

Persistent link: https://www.econbiz.de/10012318738

University reputation, brand attachment and brand personality as antecedents of student loyalty : a study in higher education context

Kaushal, Vikrant; Ali, Nurmahmud - In: Corporate reputation review : an international journal 23 (2020) 4, pp. 254-266

Persistent link: https://www.econbiz.de/10012404595

Towards a conceptual framework for customer relationship management for public universities in Mauritius

Roopchund, Randhir - In: International journal of electronic customer … 12 (2020) 4, pp. 326-356

Persistent link: https://www.econbiz.de/10012509248

Determinants of the satisfaction of students studying in private universities : application of Kano model

Venkateswarlu, P.; Malaviya, Sanjeev; Vinay, Muddu - In: Theoretical economics letters 10 (2020) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10012491406

College as Country Club : Do Colleges Cater to Students' Preferences for Consumption?

Jacob, Brian - 2013

amenities to their students. We estimate a discrete choice model of college demand using micro data from the high school classes … of 1992 and 2004, matched to extensive information on all four-year colleges in the U.S. We find that most students do … taste for amenities is broad-based, the taste for academic quality is confined to high-achieving students. The heterogeneity …

Persistent link: https://www.econbiz.de/10012459917

Participating anonymous online student communities and university brand relationship outcomes

Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14

anonymous community on the brand relationship outcomes. Quantitative data were collected from 480 university students in Ho Chi …

Persistent link: https://www.econbiz.de/10012649884

Cross-cultural research in alumni loyalty : an empirical study among master students from German and Russian universities

Iskhakova, Lilia; Hilbert, Andreas; Joehnk, Peter - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 457-492

Persistent link: https://www.econbiz.de/10012650503

The influence of university sustainability practices on student loyalty : an empirical study from Vietnam

Thuy Thanh Thi Doan - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 10, pp. 177-185

Persistent link: https://www.econbiz.de/10012671109