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Brand bullying : from stressing to expressing
Kucuk, S. Umit; Aledin, Samil A. - In: Qualitative market research : an international journal 25 (2022) 1, pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
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Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel; Gónzalez-Cavazos, Beatriz - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
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It takes two to tango : young Chinese consumers' perspectives on global smartphone brands
Yu, Hong Yan; Yang, Deli; Yoder, Carol; Sonmez, Mahmut - In: Young consumers : insight and ideas for responsible … 24 (2023) 5, pp. 558-576
Persistent link: https://www.econbiz.de/10014381046
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Marques cultes et culte des marques chez les jeunes : penser l'adolescence avec la consommation
Lachance, Jocelyn (ed.); Mathiot, Louis (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011476967
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Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case
Gutiérrez Rodríguez, Pablo; Cuesta Valiño, Pedro; … - In: Economic research 30 (2017) 1,1, pp. 290-301
Persistent link: https://www.econbiz.de/10012223810
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of services and operations management 34 (2019) 3, pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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Selektiver Vertrieb und SB-Warenhäuser : der Beitrag des Kartellrechts für den Zugang neuer Handelsformen zum Markenartikelvertrieb ; eine Zwischenbilanz
Markert, Kurt; Schaper, Hermann; Wichmann, Walter - 1982
Persistent link: https://www.econbiz.de/10000074212