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Realizing the promise of brand-name schools
Wilson, Steven F. - In: Brookings papers on education policy (2005), pp. 89-135
Persistent link: https://www.econbiz.de/10002817428
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Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph; Uebelhart, Muriel J. - In: Erfolgsfaktor Innovation : mit 7 Tabellen, (pp. 177-186). 2005
Persistent link: https://www.econbiz.de/10002753197
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The social value of brands
Hilton, Steve - In: Brands and branding, (pp. 47-64). 2004
Persistent link: https://www.econbiz.de/10002754896
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What makes brands great
Brymer, Chuck - In: Brands and branding, (pp. 65-76). 2004
Persistent link: https://www.econbiz.de/10002754914
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Brand experience
Smith, Shaun - In: Brands and branding, (pp. 97-111). 2004
Persistent link: https://www.econbiz.de/10002754939
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Brand protection
Poulter, Allan - In: Brands and branding, (pp. 157-168). 2004
Persistent link: https://www.econbiz.de/10002755025
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An alternative perspective on brands: markets and morals
Doane, Deborah - In: Brands and branding, (pp. 185-198). 2004
Persistent link: https://www.econbiz.de/10002755098
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Branding in South-East Asia
Faulkner, Kim - In: Brands and branding, (pp. 199-211). 2004
Persistent link: https://www.econbiz.de/10002755102
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The future of brands
Clifton, Rita - In: Brands and branding, (pp. 227-241). 2004
Persistent link: https://www.econbiz.de/10002755121
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Understanding brand potential
Wacker, Watts - In: Financial times handbook of management, (pp. 362-365). 2004
Persistent link: https://www.econbiz.de/10002755868