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Value brands : cheap or trendy...
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82
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82
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80
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80
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77
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75
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74
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70
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69
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69
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69
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68
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67
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67
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67
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66
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66
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65
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62
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61
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59
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59
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58
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Young consumers : insight and ideas for responsible marketers
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9,941
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9941
The effect of
brand
gender on
brand
equity
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
Saved in:
9942
Preisbereitschaften im Lebensmitteleinzelhandel : Messung, Determinanten, Entstehung und Erklärung unter besonderer Berücksichtigung der Verbreitung ökologischer Produkte
Hundt, Michael
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010362608
Saved in:
9943
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
9944
The nation
brand
molecule
Rojas-Méndez, José
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 462-472
Persistent link: https://www.econbiz.de/10010225101
Saved in:
9945
Specifika sozdanija tovarnogo znaka i brenda ŽKCh v Rossii
Skripnik, Oksana Bogdanovna
-
2012
Persistent link: https://www.econbiz.de/10010226195
Saved in:
9946
Ingredient branding strategies in an assembly supply chain : models and analysis
Zhang, Juan
;
Gou, Qinglong
;
Liang, Liang
;
He, Xiuli
- In:
International journal of production research
51
(
2013
)
23/24
,
pp. 6923-6949
Persistent link: https://www.econbiz.de/10010229606
Saved in:
9947
Studying the influence of e-CRM on web-based
brand
personality : the case of Mellat Bank
Shahin, Arash
;
Gharibpoor, Mahshid
;
Teymouri, Shirin
; …
- In:
International journal of business information systems : …
13
(
2013
)
4
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010231396
Saved in:
9948
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
9949
Organizational form and performance : evidence from the hotel industry
Kosová, Renáta
;
Lafontaine, Francine
;
Perrigot, Rozenn
- In:
The review of economics and statistics
95
(
2013
)
4
,
pp. 1303-1323
Persistent link: https://www.econbiz.de/10010231802
Saved in:
9950
BRF : a framework of retrieving
brand
names of products in auction sites
Hoi, Ivy Hong-Ieng
;
Liao, Mars Liwen
;
Hung, Chih-Chieh
; …
- In:
E-commerce and web technologies : 14th international …
,
(pp. 1-13)
.
2013
Persistent link: https://www.econbiz.de/10010232440
Saved in:
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