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A study in international marketing: The development of a consumer database marketing capability
Nancarrow, Clive; Wright, Len Tiu; Page, Julie - In: Journal of marketing management : MM 13 (1997) 7, pp. 625-636
Persistent link: https://www.econbiz.de/10006995511
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Internet news
Wright, Len Tiu - In: Marketing intelligence & planning 15 (1997) 6-7, pp. 377-378
Persistent link: https://www.econbiz.de/10006995725
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Internet news
Wright, Len Tiu - In: Marketing intelligence & planning 15 (1997) 6-7, pp. 299
Persistent link: https://www.econbiz.de/10006995737
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Exploring the in-depth interview as a qualitative research technique with American and Japanese firms
Wright, Len Tiu - In: Marketing intelligence & planning 14 (1996) 6, pp. 59-64
Persistent link: https://www.econbiz.de/10007003435
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Lifecycles and crisis points in SMEs: a case approach
Hill, Jimmy; Nancarrow, Clive; Wright, Len Tiu - In: Marketing intelligence & planning 20 (2002) 6, pp. 361-369
Persistent link: https://www.econbiz.de/10006972292
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Number 4 - Market research for the new millennium - Engaging the right mindset in qualitative marketing research
Hill, Jimmy; Kling, Nathan D.; Nancarrow, Clive; … - In: Marketing intelligence & planning 19 (2001) 4, pp. 236-244
Persistent link: https://www.econbiz.de/10006977703
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Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order
Nancarrow, Clive; Wright, Len Tiu; Alakoc, Beril - In: Journal of marketing management : MM 15 (1999) 6, pp. 449-462
Persistent link: https://www.econbiz.de/10006988439
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Improving Marketing Communication & Innovation Strategies in the Small Business Context
Wright, Len Tiu; Narrow, Clive - In: Small business economics : an internat. journal 16 (2001) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10007114297
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Myopia, customer returns and the theory of planned behaviour
King, Tamira; Dennis, Charles; Wright, Len Tiu - In: Journal of marketing management : MM 24 (2008) 1-2, pp. 185-204
Persistent link: https://www.econbiz.de/10007919315
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Marketing Myopia
Wright, Len Tiu; Jayawardhena, Chanaka; Dennis, Charles - In: Journal of marketing management : MM 24 (2008) 1-2, pp. 131-134
Persistent link: https://www.econbiz.de/10007919319