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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane; Swaminathan, Vanitha - 2020 - Fifth edition, global edition
Persistent link: https://www.econbiz.de/10012391815
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2016 - 15, global edition
Persistent link: https://www.econbiz.de/10013547290
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver - 2015 - 14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2003
Persistent link: https://www.econbiz.de/10004457807
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004954631
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Branding and brand equity
Keller, Kevin Lane - In: Handbook of marketing, (pp. 151-178). 2006
Persistent link: https://www.econbiz.de/10003335062
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Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
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Measuring brand equity
Keller, Kevin Lane - In: The handbook of marketing research : uses, misuses, and …, (pp. 546-568). 2006
Persistent link: https://www.econbiz.de/10003420682
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56
Persistent link: https://www.econbiz.de/10003623088