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Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190

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Keller, Kevin Lane - In: Handbook of marketing strategy, (pp. 289-305). 2012

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Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 9, pp. 702-715

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Keller, Kevin Lane - 2013 - 4. ed., global ed.

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Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 5, pp. 365

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Keller, Kevin Lane - In: The evolution of integrated marketing communications : …, (pp. 65-81). 2011

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Keller, Kevin Lane - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 8, pp. 93

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Keller, Kevin Lane - 2008 - 3. ed.

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Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001

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Keller, Kevin Lane - 2003 - 2. ed., internat. ed.

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