//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online advertising : defining...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Online-Marketing
13,231
Internet marketing
13,115
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
7,041
Consumer behaviour
7,034
Social Web
6,013
Social web
6,006
Werbung
4,372
Advertising
4,330
Markenführung
2,477
Brand management
2,475
Electronic Commerce
2,163
Online-Handel
2,075
Online retailing
2,072
E-commerce
2,022
Viral marketing
1,875
Virales Marketing
1,873
Markenimage
1,731
Beziehungsmarketing
1,723
Relationship marketing
1,719
Brand image
1,713
Marketingmanagement
1,540
Marketing management
1,524
Internet
1,325
USA
1,090
United States
1,081
Deutschland
1,037
Germany
983
Theorie
974
Theory
967
Website
897
Social media
889
Marketing
884
Brand
871
Markenartikel
860
social media
847
Suchmaschine
723
Search engine
708
Emotion
610
more ...
less ...
Online availability
All
Undetermined
8,011
Free
3,520
Type of publication
All
Article
13,987
Book / Working Paper
6,208
Journal
59
Other
10
Type of publication (narrower categories)
All
Article in journal
11,826
Aufsatz in Zeitschrift
11,826
Aufsatz im Buch
1,906
Book section
1,906
Graue Literatur
1,014
Non-commercial literature
1,014
Working Paper
835
Arbeitspapier
777
Hochschulschrift
626
Thesis
386
Collection of articles of several authors
340
Sammelwerk
340
Aufsatzsammlung
262
Ratgeber
244
Guidebook
230
Case study
212
Fallstudie
212
Conference paper
153
Konferenzbeitrag
153
Lehrbuch
134
Textbook
105
Konferenzschrift
94
research-article
75
Bibliografie enthalten
56
Bibliography included
56
Dissertation u.a. Prüfungsschriften
56
Collection of articles written by one author
43
Sammlung
43
Glossar enthalten
36
Glossary included
36
Handbook
36
Handbuch
36
Conference proceedings
35
review
19
Reprint
18
Systematic review
17
Übersichtsarbeit
17
Amtsdruckschrift
15
Government document
15
Bibliographie
13
more ...
less ...
Language
All
English
17,610
German
2,438
Undetermined
180
French
21
Polish
8
Russian
8
Spanish
7
Italian
5
Swedish
5
Lithuanian
2
Serbian
2
Czech
1
Portuguese
1
Slovak
1
Slovenian
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
67
Gierl, Heribert
58
Kreutzer, Ralf T.
45
Bauer, Hans H.
43
Dens, Nathalie
39
Esch, Franz-Rudolf
39
Eisend, Martin
35
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Septianto, Felix
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
30
Reijmersdal, Eva A. van
30
Diehl, Sandra
29
Taylor, Charles Raymond
28
Huber, Frank
26
Pauwels, Koen
26
Yoon, Sukki
26
Chaffey, Dave
25
Okazaki, Shintaro
25
Terlutter, Ralf
25
Fritz, Wolfgang
24
Ghose, Anindya
24
Hudders, Liselot
24
Stafford, Marla Royne
24
Choi, Yung Kyun
23
Law, Chun Hung Roberts
23
Kaiser, Harry M.
22
Yoon, Hye Jin
22
Bellman, Steven
21
Dahlén, Micael
20
Gröppel-Klein, Andrea
20
Jerath, Kinshuk
20
Malthouse, Edward C.
20
Schweidel, David A.
20
Tucker, Catherine E.
20
Whinston, Andrew B.
20
Kollmann, Tobias
19
Rosengren, Sara
19
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
109
National Bureau of Economic Research
46
IGI Global
24
Information Resources Management Association
16
OECD
13
Springer Gabler <Firma>
12
Books on Demand GmbH <Norderstedt>
11
Haufe-Lexware GmbH & Co. KG
11
Nomos Verlagsgesellschaft
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Universität Mannheim
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
MITP Verlags-GmbH & Co. KG
7
Technische Universität Braunschweig
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
C.E.P.R. Discussion Papers
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
International Telecommunications Society (ITS)
5
Peter Lang GmbH
5
UVK Verlagsgesellschaft mbH
5
Verlag Dr. Kovač
5
Campus Verlag
4
Department of Economics, Fakulteit Ekonomiese en Bestuurswetenskappe
4
Edward Elgar Publishing
4
Erasmus Research Institute of Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
Rheinwerk Verlag
4
Shaker Verlag
4
Springer International Publishing
4
Universität Bremen
4
epubli GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Helmut-Schmidt-Universität
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
more ...
less ...
Published in...
All
Journal of business research : JBR
479
Journal of advertising research
331
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
248
International journal of advertising : the review of marketing communications
245
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
242
International journal of internet marketing and advertising : IJIMA
229
SpringerLink / Bücher
168
Psychology & marketing
166
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of promotion management : innovations in planning and applied research
122
International journal of hospitality management
121
Tourism management : research, policies, practice
102
International journal of electronic marketing and retailing : IJEMR
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
88
The journal of product & brand management
86
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
80
Marketing intelligence & planning
79
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Electronic commerce research
73
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
67
International journal of technology marketing : IJTMkt
66
Journal of current issues and research in advertising : JCIRA
65
more ...
less ...
Source
All
ECONIS (ZBW)
19,488
USB Cologne (EcoSocSci)
344
RePEc
171
Other ZBW resources
128
EconStor
89
BASE
31
OLC EcoSci
11
USB Cologne (business full texts)
2
more ...
less ...
Showing
171
-
180
of
20,264
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
171
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
172
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
173
The online advertising types of choices based on DEA method
Xianglan Jiang
;
Lu, Yingjin
;
Yang, Wen-bo
- In:
New state of MCDM in the 21st century : selected papers …
,
(pp. 157-165)
.
2011
Persistent link: https://www.econbiz.de/10009161411
Saved in:
174
Incremental clicks : the impact of search advertising
Chan, David X.
;
Yuan, Yuan
;
Koehler, Jim
;
Kumar, Deepak
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 643-647
Persistent link: https://www.econbiz.de/10009501937
Saved in:
175
A theoretical and empirical analysis of alternate auction policies for search advertisements
Balachander, Subramanian
;
Kannan, Karthik
;
Schwartz, …
- In:
Review of marketing science
7
(
2009
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009505959
Saved in:
176
Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire
;
Roy, Yves
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
Saved in:
177
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
178
Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, Karolina
;
Reijmersdal, Eva A. van
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009508035
Saved in:
179
Optimal quality scores in sponsored search auctions : full extraction of advertisers’ surplus
Yoon, Kiho
- In:
The B.E. journal of theoretical economics
10
(
2010
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009545024
Saved in:
180
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
First
Prev
14
15
16
17
18
19
20
21
22
23
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->