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Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond (contributor) - 2008
Persistent link: https://www.econbiz.de/10003757301
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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Emotionen online messen
Egner, Steffen; Agüeras-Netz, Joachim - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 1, pp. 22-27
Persistent link: https://www.econbiz.de/10003644532
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Cost of conciseness in sponsored search auctions
Abrams, Zoë; Ghosh, Arpita; Vee, Erik - In: Internet and network economics : third international …, (pp. 326-334). 2007
Persistent link: https://www.econbiz.de/10003648893
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Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë; Vee, Erik - In: Internet and network economics : third international …, (pp. 535-540). 2007
Persistent link: https://www.econbiz.de/10003649706
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Pay-per-action model for online advertising
Mahdian, Mohammad; Tomak, Kerem - In: Internet and network economics : third international …, (pp. 549-557). 2007
Persistent link: https://www.econbiz.de/10003649710
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Web users' perceptions of and attitudes toward online advertising formats
Burns, Kelli S.; Lutz, Richard J. - In: International journal of internet marketing and … 4 (2007/08) 4, pp. 281-301
Persistent link: https://www.econbiz.de/10003739599
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The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing; Gu, Bin; Whinston, Andrew B. - In: Journal of retailing 84 (2008) 2, pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
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Internet: liability of search engine providers and advertisers for use of keywords in sponsored links
De Freitas, Ian; Headdon, Toby - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 76-77
Persistent link: https://www.econbiz.de/10003763984
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The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte; Florès, Laurent; Agrebi, Meriem; … - In: Journal of advertising research 48 (2008) 3, pp. 465-470
Persistent link: https://www.econbiz.de/10003768863