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Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia; Papadimitriou, Dimitria; … - In: Sport management cultures, (pp. 89-111). 2014
Persistent link: https://www.econbiz.de/10010365527
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Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin - 2010
Persistent link: https://www.econbiz.de/10008654760
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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Active sport tourists : sport event image considerations
Kaplanidou, Kiki - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 381-386
Persistent link: https://www.econbiz.de/10008749970
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Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.; Tsiotsou, Rodoula H. - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Journal of general management 33 (2007/08) 3, pp. 31-52
Persistent link: https://www.econbiz.de/10003717472