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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
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Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
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Market value creation through international expansions : evidence from Fortune Global 500 firms
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 6, pp. 157-167
Persistent link: https://www.econbiz.de/10011796897
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Competizione multidimensionale : quale azienda globale?
Bussolo, Maurizio (contributor); Zara, Stefano (contributor) - 1992 - 1. ed
Persistent link: https://www.econbiz.de/10000883648
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Managing cultural differences for competitive advantage
Hoecklin, Lisa A. - 1993
Persistent link: https://www.econbiz.de/10000856851
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Virksomheders skift af afsætningsorganisation på internationale markeder : en caseundersøgelse af danske virksomheder
Hollensen, Svend - 1992 - 1. udg
Persistent link: https://www.econbiz.de/10000859080
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Multinational marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1988 - Reprint
Persistent link: https://www.econbiz.de/10000827384