Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How package sizes, fill amount...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Konsumentenverhalten
7
Singapore
6
Thailand
6
United States of America
4
Marketing management
3
Marketingmanagement
3
Ad claims
2
Advertising effects
2
Category substitution
2
Comparative advertising
2
Culture
2
Customer satisfaction
2
Decision making
2
Dienstleistungsqualität
2
Einzelhandel
2
Kultur
2
Kundenzufriedenheit
2
Marketing strategy
2
Perceived similarity
2
Philippines
2
Retail trade
2
Salespeople
2
Schema congruity
2
Service quality
2
Singapur
2
USA
2
Verkaufspersonal
2
Werbewirkung
2
Advertisements
1
Advertising
1
Advertising effectiveness
1
Asia
1
Brand image
1
Brand management
1
Causal attribution
1
Consumer goods
1
Credibility
1
Cross-cultural management
1
Cross‐cultural studies
1
more ...
less ...
Online availability
All
Undetermined
14
Free
1
Type of publication
All
Article
41
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
research-article
7
case-report
1
review-article
1
Language
All
Undetermined
22
English
20
Author
All
Pornpitakpan, Chanthika
42
Jung, Kwon
4
Ang, Swee Hoon
3
Bonilla, Celia M.
3
Green, Robert T.
3
Kau, Ah Keng
3
Leong, Siew Meng
3
Singh, Ramendra
3
Tan, Soo Jiuan
3
Yuan, Yizhou
3
Han, Jie Hui
2
Sy-Changco, Joseph A.
2
Cote, Joseph A
1
Cote, Joseph A.
1
Hoon Ang, Swee
1
Jiuan Tan, Soo
1
Keng Kau, Ah
1
Meng Leong, Siew
1
Sy‐Changco, Joseph A.
1
Tan, Tze Ke Jason
1
more ...
less ...
Published in...
All
Asia Pacific Journal of Marketing and Logistics
8
Journal of global marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of international consumer marketing
6
Australasian marketing journal
4
Business horizons
2
Journal of International Business Studies
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Business Horizons
1
Journal of Consumer Marketing
1
Journal of euro-marketing
1
Journal of marketing management : MM
1
more ...
less ...
Source
All
OLC EcoSci
19
ECONIS (ZBW)
11
Other ZBW resources
9
RePEc
3
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Saved in:
2
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
3
The effect of optic choice framing on short-term regret from actions/inactions : implications for marketing strategies
Pornpitakpan, Chanthika
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 132-137
Persistent link: https://www.econbiz.de/10008653818
Saved in:
4
Trade in Thailand : a three-way cultural comparison
Pornpitakpan, Chanthika
- In:
Business horizons
43
(
2000
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10001496431
Saved in:
5
A critical review of classical conditioning effects on consumer behavior
Pornpitakpan, Chanthika
- In:
Australasian marketing journal
20
(
2012
)
4
,
pp. 282-296
Persistent link: https://www.econbiz.de/10009655666
Saved in:
6
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
7
The effect of culture and salespersons' retail service quality on impulse buying
Pornpitakpan, Chanthika
;
Han, Jie Hui
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10009745869
Saved in:
8
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
9
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
10
The effect of salespersons' retail service quality and consumers' mood on impulse buying
Pornpitakpan, Chanthika
;
Yuan, Yizhou
;
Han, Jie Hui
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 2-11
Persistent link: https://www.econbiz.de/10011782224
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
