Narrow search
Showing 51 - 60 of 170
Cover Image
How crowdsourcing improves prediction of market-oriented outcomes
Lang, Mark H.; Bharadwaj, Neeraj; Di Benedetto, C. Anthony - In: Journal of business research : JBR 69 (2016) 10, pp. 4168-4176
Persistent link: https://www.econbiz.de/10011553946
Cover Image
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony; Han, Sang-Lin - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Cover Image
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Cover Image
The impact of networking on competitiveness via organizational learning, employee innovativeness, and innovation process : a mediation model
Husain, Zafar; Dayan, Mumin; Di Benedetto, C. Anthony - In: Journal of engineering and technology management : JET-M 40 (2016), pp. 15-28
Persistent link: https://www.econbiz.de/10011520902
Cover Image
The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises
Dayan, Mumin; Zacca, Robert; Husain, Zafar; Di … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 668-683
Persistent link: https://www.econbiz.de/10011564329
Cover Image
Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010405834
Cover Image
Launch timing and launch activites proficiency as antecedents to new product performance
Catalone, Roger; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 290-309
Persistent link: https://www.econbiz.de/10010406530
Cover Image
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.; Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Cover Image
Resources, supplier investment, product launch advantages, and first product performance
Song, Lisa Z.; Song, Michael; Di Benedetto, C. Anthony - In: Journal of operations management 29 (2011) 1/2, pp. 86-104
Persistent link: https://www.econbiz.de/10008909422
Cover Image
Antecedents and consequences of political behavior in new product development teams
Dayan, Mumin; Elbanna, Said; Di Benedetto, C. Anthony - In: IEEE transactions on engineering management : EM 59 (2012) 3, pp. 470-482
Persistent link: https://www.econbiz.de/10009581249