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Effects of consumer suspicion : a review and agenda for future research
Panigyraki, Artemis; Polyportis, Athanasios - In: Journal of consumer marketing 41 (2024) 6, pp. 610-623
Persistent link: https://www.econbiz.de/10015078764
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Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms
Yuan, Ruizhi (ed.); Liu, Martin J. (ed.) - 2024
Chapter 1: The concept of sharing economy platform (SEP) -- Chapter 2: SEP’s marketing strategies to adapt to changing …'s driving the new economy, in a book of interest to marketing professionals, scholars, and economists. Dr. Ruizhi Yuan is now … the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham …
Persistent link: https://www.econbiz.de/10015077862
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Marktrevolutionen in Schlummernden Märkten
Ballin, Christoph - 2005
Persistent link: https://www.econbiz.de/10003042092
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
Posselt, Thorsten (ed.); Kaas, Klaus Peter (honouree);  … - 2005
Persistent link: https://www.econbiz.de/10003233138
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Marketing : Einführung in Entscheidungsprobleme des Absatzes und der Beschaffung
Koppelmann, Udo - 2006 - 8., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10003247848
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Psychologische und verhaltensbiologische Grundlagen des Marketing
Schrader, Karl - 1971
Persistent link: https://www.econbiz.de/10000042264
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Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean (ed.) - 1987
Persistent link: https://www.econbiz.de/10000071049
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Marketing
Hünerberg, Reinhard - 1984
Persistent link: https://www.econbiz.de/10000071481
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Operationale Verfahren der Markt- und Sozialforschung : Datenerhebung und Datenanalyse
Büning, Herbert (contributor) - 1981
Persistent link: https://www.econbiz.de/10000071932