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Das mittlerweile umfangreiche Literaturangebot zur Logistik ist in der Regel aus der Sicht des Produzenten und des Händlers, also der Logistik-Nutznießer angelegt. Hier ein Handbuch für die Vertriebsarbeit des Logistikdienstleisters. Viele Tipps für die Praxis und eine ausgewogene Wichtung...
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Building on Job Demands-Resources (JD-R) theory, a comprehensive model of the determinants of salesperson new product selling outcomes is proposed. Existing empirical support for the proposed model is then assessed through a detailed review of published empirical studies. The results of this...
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Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and...
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