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Can organizations leverage employer branding to gain employee engagement and reduce turnover intention? : an empirical study with organizational trust as a mediator
Yadav, Lalit Kumar; Kumar, Ashish; Mishra, Shubhra - In: Vision : the journal of business perspective 24 (2020) 4, pp. 496-505
Persistent link: https://www.econbiz.de/10012388344
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Employer branding and its influence on employee retention : a literature review
Gilani, Hasan; Cunningham, Lucy - In: The marketing review 17 (2017) 2, pp. 239-256
Persistent link: https://www.econbiz.de/10011820684
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Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar; Yazici, Nihal; Duzenci, Ahmet - In: The journal of product & brand management 32 (2023) 6, pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
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Does employer branding facilitate the retention of healthcare employees? : a mediation moderation study through organisational identification, psychological involvement, and employ...
Salameh, Anas Abdelsatar Mohammad; Aman-Ullah, Attia; … - In: International journal of hospitality management 112 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014334498
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Consumer advertising as a signal of employer attractiveness
Rosengren, Sara; Bondesson, Niklas - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
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The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Baum, Matthias; Kabst, Rüdiger - In: Human resource management 53 (2014) 3, pp. 353-378
Persistent link: https://www.econbiz.de/10010378688
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Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias; Schäfer, Marina; Kabst, Rüdiger - In: Human resource management 55 (2016) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya; Hudson, Sarah; Jin, Gewen - In: Business horizons 61 (2018) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
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The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris; Baum, Matthias - In: Journal of business research : JBR 106 (2020), pp. 182-195
Persistent link: https://www.econbiz.de/10012158348