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The influence of corporate reputation on preference for biodiesel supplier

Poulakidas, Angela; Dion, Paul A. - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 331-344

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Formation of reputation in business markets

Xie, Chunyan; Haugland, Sven A. - In: Journal of business-to-business marketing 23 (2016) 1, pp. 25-45

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Corporate social responsibility in B2B relationships : examining the effects of multifaceted supplier CSR on business customers trust

Han, Sang-Lin; Childs, Simon Sang Hoon - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 19-35

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Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 141 (2022), pp. 685-701

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The central role of a company's technological reputation in enhancing customer performance in the B2B context of SMEs

Agostini, Lara; Nosella, Anna - In: Journal of engineering and technology management : JET-M 42 (2016), pp. 1-14

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Relationship between sales force reputation and customer behavior : role of experiential value added by sales force

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Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches

Falkenreck, Christine - 2010

-- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an … Intangible Asset and a Barrier. - Perspectives on Corporate Reputation and Reputation Transfer.-Perspectives of Relationship … Marketing; Defining Corporate Reputation in B-to-B Relationships; A Standard Construct of Reputation-Useful and Appropriate …