Narrow search
Showing 81 - 90 of 1,684
Cover Image
Managing the intercultural interface : third cultures, antecedents and consequences
Adair, Wendi L.; Tinsley, Catherine H.; Taylor, Masako S. - In: National culture and groups, (pp. 205-232). 2006
Persistent link: https://www.econbiz.de/10003783023
Cover Image
Understanding China in transition
Lyles, Marjorie A. - In: Business horizons 51 (2008) 6, pp. 457-461
Persistent link: https://www.econbiz.de/10003783887
Cover Image
The value of the brand : an anthropological perspective
McCracken, Grant David - 2009
Persistent link: https://www.econbiz.de/10003784510
Cover Image
Building brand community
McAlexander, James H.; Schouten, John W.; Koenig, Harold F. - 2009
Persistent link: https://www.econbiz.de/10003784670
Cover Image
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard; Cova, Véronique - 2009
Persistent link: https://www.econbiz.de/10003784800
Cover Image
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M. - 2009
Persistent link: https://www.econbiz.de/10003784801
Cover Image
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip M. - 2009
Persistent link: https://www.econbiz.de/10003784807
Cover Image
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
Cover Image
Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
Cover Image
European cultures and management styles
Perlitz, Manfred; Seger, Frank - In: Managing challenges in a globalized world : dedicated …, (pp. 293-325). 2008
Persistent link: https://www.econbiz.de/10003786091