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Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
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Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan - In: Journal of cultural economy 1 (2008) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
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Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
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Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan - In: Consumerism and the co-operative movement in modern …, (pp. 197-221). 2009
Persistent link: https://www.econbiz.de/10003916657
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan - In: Trademarks, brands, and competitiveness, (pp. 165-193). 2010
Persistent link: https://www.econbiz.de/10003972916
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"Culture" and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan - In: Management & organizational history : MOH 2 (2007) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
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A radical past? : the politics of market research in Britain, 1900-1950
Schwarzkopf, Stefan - In: The voice of the citizen consumer : a history of market …, (pp. 29-50). 2011
Persistent link: https://www.econbiz.de/10008991247
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The market order as metaphysical loot : theology and the contested legitimacy of consumer capitalism
Schwarzkopf, Stefan - In: Organization : the critical journal of organization, … 19 (2012) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10009560018
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Managing the unmanageable : the professionalization of market and consumer research in post-war Europe
Schwarzkopf, Stefan - In: Transformations of retailing in Europe after 1945, (pp. 163-178). 2012
Persistent link: https://www.econbiz.de/10009620268
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The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan - In: Journal of historical research in marketing 3 (2011) 4, pp. 528-548
Persistent link: https://www.econbiz.de/10009407699