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Beer, wine, or spirits? : advertising's impact on four decades of category sales

Wilcox, Gary B.; Kang, Eun Yeon; Chilek, Lindsay A. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 641-657

Persistent link: https://www.econbiz.de/10011547686

Die Botschaften internationaler Weinwerbung

Saunders, Roger - In: Weinmarketing : Kundenwünsche erforschen, Zielgruppen …, (pp. 237-265). 2011

Persistent link: https://www.econbiz.de/10008758291

Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10012656822

Are there differing strategies for social media use by winery size in California?

Higgins, Lindsey M.; Wolf, Marianne McGarry - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 64-78

Persistent link: https://www.econbiz.de/10011804273

Wine ratings and advertising strategies: is there a link?

Sellers Rubio, Ricardo - In: Wine Economics and Policy 10 (2021) 2, pp. 87-97

Advertising is one of the most widely used marketing resources in the beverage industry, yet the wine industry has not …. Specifically, we analysed the advertising strategy of wineries with respect to the existence of publicly available wine ratings … relationship between wine ratings and advertising investment. …

Persistent link: https://www.econbiz.de/10012814241