, whether online job boards provide possibilities to further differentiate an employer brand from competitors’. This article … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … features have on the perception of an employer brand. The example of Siemens AG illustrates that even for a DAX-Group potential …

email in the brand communication of luxury goods.  Referring to the model of intereffication it is stated that journalism … serve as a reliable source of multimedia-ready information for journalists. In addition, a collection of luxury brand … opportunities regarding the creation of luxury brand worlds. …

Brand creation and management are among the central tasks of a Destination Management Organisation. The numerous actors … statements in the Bavarian state government's tourism policy concept to the destination brand Bavaria, using generally valid … criteria that are of decisive importance for brand success. The tourism policy concept is one of the central, publically …

This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the … evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand … of standardized survey, because the emotions and attributes to the brand, which manifest themselves through images …

of Guadagni and Little's (1983) "brand loyalty" measure. It is applied to two product categories to compare the effects …

Persönlichkeit zu einer differenzierenden, authentischen und höchst relevanten Marke zu machen. Wie eine Personal Brand aufgebaut und …