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Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Li, Ning; Boulding, William; Staelin, Richard - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 119-141
Persistent link: https://www.econbiz.de/10008392821
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Optimal Market Intelligence Strategy When Management Attention Is Scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10008239005
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How to Attract Customers by Giving Them the Short End of the Stick
Lo, Alison K.C.; Lynch, John G.; Staelin, Richard - In: Journal of marketing research : JMR 44 (2007) 1, pp. 128-141
Persistent link: https://www.econbiz.de/10007596660
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Editorial-Marketing Science: A Strategic Review
Chintagunta, Pradeep; Hanssens, Dominique; Hauser, John R. - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10010071029
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Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-637
Persistent link: https://www.econbiz.de/10010009581
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A "Meta-Analysis" of Multibrand, Multioutlet Channel Systems
Lee, Eunkyu; Staelin, Richard; Yoo, Weon Sang; Du, Rex - In: Management science : journal of the Institute for … 59 (2013) 9, pp. 1950-1969
Persistent link: https://www.econbiz.de/10010178618
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The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Boone, Derrick S.; Lemon, Katherine N.; Staelin, Richard - In: The journal of product innovation management : an … 18 (2001) 2, pp. 96-109
Persistent link: https://www.econbiz.de/10006278329
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Stuck in the Past: Why Managers Persist with New Product Failures
Biyalogorsky, Eyal; Boulding, William; Staelin, Richard - In: Journal of marketing 70 (2006) 2, pp. 108-121
Persistent link: https://www.econbiz.de/10005917849
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Viewpoint: Stuck in the past: Why managers persist with new product failures
Biyalagorsky, Eyal; Boulding, William; Staelin, Richard - In: Technology strategies (1999) 155, pp. 3
Persistent link: https://www.econbiz.de/10007056816
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II The Sages Speak: Invited Essays on Scholarly Research in Marketing - Eras III and IV: My Reflections
Staelin, Richard - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 1, pp. 146-149
Persistent link: https://www.econbiz.de/10007023545