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Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy; Sweldens, Steven - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Advertising, consumer awareness, and choice : evidence from the U.S. banking industry
Honka, Elisabeth; Hortaçsu, Ali; Vitorino, Maria Ana - In: The Rand journal of economics 48 (2017) 3, pp. 611-646
Persistent link: https://www.econbiz.de/10011946933
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Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik; Dost, Florian - In: Journal of retailing and consumer services 45 (2018), pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Consumer demand and American furniture-makers in the 1840s - 1880s : voices of purchasers
Shimbo, Akiko - In: Progress in economics research 26 (2012), pp. 173-184
Persistent link: https://www.econbiz.de/10011405718
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina; Pentina, Iryna - In: Journal of marketing communications 20 (2014) 3, pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10010432140
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Audience members' goals of media use and processing of advertisements
Juntunen, Arja - 2001
Persistent link: https://www.econbiz.de/10001565737