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Essays in the economics of lifecycle decision making

Weinberg, Stephen Ernest - 2007

Persistent link: https://www.econbiz.de/10009707363

The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products

Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...

Persistent link: https://www.econbiz.de/10009717705

A role of team and organizational identification in the success of cause-related sport marketing

Lee, Jaedeock; Ferreira, Mauricio - In: Sport management review 16 (2013) 2, pp. 161-172

Persistent link: https://www.econbiz.de/10009757804

Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response

Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23

Persistent link: https://www.econbiz.de/10009762958

The effectiveness of benefit type and price endings in green advertising

Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 85-102

Persistent link: https://www.econbiz.de/10009762980

Green eco-seals and advertising persuasion

Bickart, Barbara A.; Ruth, Julie A. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 51-67

Persistent link: https://www.econbiz.de/10009762982

Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two

Miron-Shatz, Talya; Doniger, Glen M.; Hanoch, Yaniv - In: Innovation and marketing in the pharmaceutical industry …, (pp. 345-363). 2014

Persistent link: https://www.econbiz.de/10010353556

Information disclosure through agents : evidence from a field experiment

Allcott, Hunt; Sweeney, Richard J. - 2014

Persistent link: https://www.econbiz.de/10010356800

Addressing the personalization-privacy paradox : an empirical assessment from a field experiment on smartphone users

Sutanto, Juliana; Palme, Elia; Tan, Chuan-hoo; Phang, … - In: Management information systems : mis quarterly 37 (2013) 4, pp. 1141-1164

Persistent link: https://www.econbiz.de/10010225532

Consumer attitudes toward advertising in the digital age : a China-United States comparative study

Gao, Zhihong; Zhang, Hongxia; Li, Sherry F. - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 12-28

Persistent link: https://www.econbiz.de/10010383168