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The McDonaldization of society

Ritzer, George - 2013 - 20th anniversary ed.

George Ritzer's McDonaldization of Society, now celebrating its 20th anniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many...

Persistent link: https://www.econbiz.de/10009562008

The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions

Wen, Chao; Qin, Hong; Prybutok, Victor R.; Blankson, Charles - In: Quality management journal : QMJ 19 (2012) 4, pp. 7-23

Persistent link: https://www.econbiz.de/10009659103

Cross-cultural competitive benchmarking of fast-food restaurant services

Min, Ho-key; Min, Hyesung - In: Benchmarking : an international journal ; BIJ 20 (2013) 2, pp. 212-232

Persistent link: https://www.econbiz.de/10009729971

Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture

Srivastava, R. K.; Manimoy, Paul; Bhanot, Sandeep - In: International journal of export marketing : IJExportM 4 (2021) 2, pp. 150-177

Persistent link: https://www.econbiz.de/10012598603

Perception study of customers of a global fast food restaurant in India and USA

Srivastava, Rajesh; Paul, Manimoy; Bhanot, Sandeep - In: International journal of Indian culture and business … 26 (2022) 3, pp. 379-406

Persistent link: https://www.econbiz.de/10014314183

The coffee shop and customer experience : a study of the US market

De Luca, Patrizia - In: Handbook of research on retailer-consumer relationship …, (pp. 173-196). 2014

Persistent link: https://www.econbiz.de/10010379307

Consumer attitude dynamics and marketing impact on sales

Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39

Persistent link: https://www.econbiz.de/10009007363

Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen

Teller, Christoph - 2007

Persistent link: https://www.econbiz.de/10003568160

Empirical essays on price discrimination and market segmentation

Khan, Romana - 2004

Persistent link: https://www.econbiz.de/10003778028

Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie

Huber, Frank; Regier, Stefanie; Rinino, Maxime - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003729339

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