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The role demographics have on customer involvement in obtaining a hotel discount and implications for hotel revenue management strategy
Lee, Seung Hyun; Bai, Billy; Murphy, Kevin - In: Journal of hospitality marketing & management 21 (2012) 5/6, pp. 569-588
Persistent link: https://www.econbiz.de/10009621103
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Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng; Zheng, Xiaona; Sun, Luping - In: Journal of retailing 90 (2014) 1, pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140
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Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan - In: American business law journal : the official … 51 (2014) 1, pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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Remittance responses to temporary discounts : a field experiment among Central American migrants
Ambler, Kate; Aycinena, Diego; Yang, Dean - 2014
Persistent link: https://www.econbiz.de/10010419839
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Belt and suspenders and more : the incremental impact of energy efficiency subsidies in the presence of existing policy instruments
Houde, Sébastien; Aldy, Joseph E. - 2014
Persistent link: https://www.econbiz.de/10010423499
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The consumer psychology of mail-in rebates
Gourville, John T.; Soman, Dilip - In: The journal of product & brand management 20 (2011) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
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How well do 'off-price' retailers satisfy consumers?
Thompson Hemmerick, Barbara - In: Journal of consumer studies and home economics 12 (1988) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10001095009
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The boomerang effect of mandatory sanitary messages to prevent obesity
Werle, Carolina O. C.; Cuny, Caroline - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 883-891
Persistent link: https://www.econbiz.de/10009579953